Do you really need it? – Thrive beyond over-consumption

Let’s free ourselves and thrive beyond over-consumption!

Our Mission

We empower people to recognize their true needs and provide practical tools to help prevent purchases that don’t align with those needs.

Learn more about our 'What'

Our Vision

We envision a world where a sufficient, balanced lifestyle is the norm and people find personal fulfillment without excessive consumption.

Learn more about our 'Why'

Our Principles

Put people first!

We focus on the individual benefits to peoples lives, because we’re convinced this is key to success. Combining those individual advantages with societal as well as environmental benefits is the holy grail.

Keep it fun and simple!

We produce clear and relatable content that appeals to everyone and avoid complex language. This makes our cause accessible and inspiring and fits with our message of a less complicated life.

It’s everyone’s own choice!

We believe that it is up to each individual to find out what they really need and that there is no universal optimum. We support choices that are free from external pressures like commercials or society.

Rethink renunciation!

We don’t view giving up excessive consumption as a loss, but as a liberation from the excess that weighs us down. Saying no to the unnecessary empowers people and helps them discover what truly matters.

Learn more about our 'How'